Revealed: How Usher brought ‘beautiful’ 14-year-old boy Justin Bieber to music mogul L.A Reid as a ‘gift’
In a twist that sounds straight out of a Hollywood script, music executive L.A. Reid reveals in his 2016 memoir how a young Justin Bieber was introduced to him by Usher as a « gift. »
This pivotal moment marked the beginning of Bieber’s meteoric rise to fame. Reid, a key figure in the music industry, also recounts his role in enabling Sean « P Diddy » Combs to establish Bad Boy Records, painting a picture of his significant influence on the careers of several major artists.
L.A. Reid recalls the moment Usher introduced him to a « beautiful » 14-year-old Justin Bieber, a meeting that would alter the course of pop music history.
Discovered on YouTube by manager Scooter Braun at the age of 12, Bieber’s talent was undeniable. Usher’s introduction led to Bieber signing with Island Records, a move that catapulted him into global stardom following his debut single « One Time. »
Strategic Moves in the Music Industry
Reid’s memoir details his critical role in the music industry, including his decision to support Sean « P Diddy » Combs in establishing Bad Boy Records.
His knack for recognizing and nurturing talent was evident as he also managed to sign Usher at a young age and later sent him to be mentored by Diddy. This interconnectedness among artists under Reid’s influence highlights his pivotal role in shaping their careers.
The book also sheds light on darker aspects of the music scene. Reid himself faces serious allegations of sexual assault and harassment, which cast a shadow over his achievements.
Additionally, Diddy, closely connected to both Usher and Bieber, faces charges of sex trafficking and racketeering, leading to a reevaluation of his relationships within the industry.
Mentorship and Its Impact
Usher’s mentorship of Bieber is portrayed as both professional and familial. Reid praises Usher for not only bringing Bieber into the fold but also for playing a significant role in his development as an artist.
This mentorship is contrasted with the current allegations against Diddy, raising questions about the environments young artists are introduced to and the impacts these relationships have on their careers.
The narrative takes a somber turn with the ongoing legal battles and accusations surrounding Diddy. Justin Bieber, now a new father and far removed from his teenage years under the guidance of these industry giants, reportedly seeks to distance himself from Diddy and the unfolding scandal.
